There are varying thoughts about use of mass media in public health interventions, but there is no doubt that its effective. This is one of them 🙂

Access to Health Information

A mass media health education intervention in support of investments in malaria control commodities such as insecticide-treated mosquito bed nets can result in significant, large-scale positive health changes, according to a study conducted in Cameroon.

Bed net, Photo by Gates Foundation on Flickr, Creative Commons licenseThe study found that Cameroonians with at least one bed net in their household were more likely to use the bed nets after being exposed to the “KO Palu” (Knock Out Malaria) national campaign. Approximately 298,000 adults and more than 221,000 of their children under age five slept under a bed net because of the knowledge, motivation, and/or timely reminder provided by KO Palu NightWatch activities.

The health communication program cost less than $0.16 per adult reached, and less than $1.62 per additional person protected by a net.

According to the World Health Organization’s World Malaria Report 2011, every one of Cameroon’s 19.6 million citizens is at risk of malaria, with 71 percent of them…

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